BAURAN PEMASARAN DAN PENDAPATAN POLONG VANILI KERING DI UD. SEKAWAN LIMO, KETAPANG, KALIPURO, BANYUWANGI
DOI:
https://doi.org/10.29082/78h0m837Keywords:
Vanilla, Marketing Mix, Income, R/C RatioAbstract
Vanilla is an attractive alternative commodity that can be cultivated in the Banyuwangi Regency area. As one of the businesses with vanilla commodities, UD. Sekawan Limo applies the 4P mix to explore the export vanilla pod market. The results showed that, despite applying conventional methods, and being independent, the full control exercised by UD. Sekawan Limo is able to generate a profit of IDR 83,000,000 per year with optimal business efficiency as shown by the R/C ratio of 1.75. As one of the new businesses engaged in vanilla commodities, this is a good first step. However, over time, applicable methods for running business operations need to be varied given the large economic value of vanilla which also invites complexity and challenges.
References
Abdat, H.S., Santoso, S.I. And Nurfadillah, S.N. (2022) ‘Daya Saing Komoditas Vanili Indonesia Di Pasar Internasional Competitiveness Of Indonesian Vanilla Commodities In The International Market’, 6(April 2021), Pp. 1084–1097.
Arga Ramadhana (2022) ‘Saluran Distribusi Tahu Pada Industri Tahu Tempe Bintang Salma Papua Barat’, Jurnal Agribisnis, 24(2), Pp. 336–340. Available At: Https://Doi.Org/10.31849/Agr.V24i2.9366.
Baharudin Et Al. (2023) ‘Kajian Potensi Komoditas Vanilla Indonesia Di Pasar Internasional’, Prospek Agribisnis, 2(2020), Pp. 108–121. Available At: Https://Jurnal.Unpad.Ac.Id/Prospekagribisnis/Article/View/51631.
Brunschwig, C. Et Al. (2016) ‘Volatile Composition And Sensory Properties Of Vanilla ×Tahitensis Bring New Insights For Vanilla Quality Control’, Journal Of The Science Of Food And Agriculture, 96(3), Pp. 848–858. Available At: Https://Doi.Org/10.1002/Jsfa.7157.
Hardianty, F. Et Al. (2022) ‘Keripik Pisang Di Kabupaten Enrekang’, Wiratani : Jurnal Ilmiah Agribisnis, 5(1), Pp. 32–43.
Kanisius Wangge, R. And Noni, S. (2021) ‘Strategi Bauran Pemasaran Sayuran Dalam Meningkatkan Minat Beli Konsumen’, Jurnal Agribisnis, 10(1), Pp. 53–59. Available At: Https://Doi.Org/10.32520/Agribisnis.V10i1.1523.
Maulidah, S., Koestiono, D. And Vindari, M. (2017) ‘Hubungan Pemasaran (Relationship Marketing) Agribisnis Beras Organik’, Agriekonomika, 6(2), P. 174. Available At: Https://Doi.Org/10.21107/Agriekonomika.V6i2.3080.
Nugroho, A.Y. And Mas’ud, A.A. (2021) ‘Proyeksi Bep, Rc Ratio Dan R/L Ratio Terhadap Kelayakan Usaha (Studi Kasus Pada Usaha Taoge Di Desa Wonoagung Tirtoyudo Kabupaten Malang)’, 2(1). Available At: Http://Journal.Stiekop.Ac.Id/Index.Php/Komastie.
Nuzulah, F. And Hariasih, M. (2024) ‘Product Diversity, Price Perception, And Sales Promotion Impact On Customer Loyalty (Keragaman Produk, Persepsi Harga, Dan Promosi Penjualan Berdampak Pada Loyalitas Pelanggan)’, Journal Of Advances In Accounting, Economics, And Management, 1(4), Pp. 1–16. Available At: Https://Doi.Org/10.47134/Aaem.V1i4.242.
Rachmawan, A. Et Al. (2022) ‘Hasil Produksi Pertanian Di Desa Cicalengka , Tangerang-Banten’, Dedikasi Pkm Unpam, 3(1), Pp. 116–120.
Timburas, R.D., Pinaria, A.G. And Lengkong, E.F. (2023) ‘The Effect Of Several Concentrations Of Growth Regulatory Substance (Zpt) Auxin Naa (Naphthalene Acetic Acid) On The Root Growth Of Vanila (Vanila Planifolia Andrew) Cuttings’, Jurnal Agroekoteknologi Terapan, 4(1), Pp. 67–73. Available At: Https://Doi.Org/10.35791/Jat.V4i1.44100.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Steffan Albert Yoni De Vega, Oktaviani Permatasari (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
